Our Blog

The Africa Cup of Nations 2025 in Morocco is a unique opportunity to showcase the richness of Moroccan terroir. Beyond football, this major continental event will highlight local products, traditional craftsmanship, and Morocco’s vibrant cultural heritage. Through digital platforms like ProTerroir.store, local producers gain international exposure, supporting sustainable development and promoting authentic Moroccan flavors worldwide.

Explore Proterroir.store and Proterroir.org, platforms showcasing authentic Moroccan terroir products. Combining craftsmanship, sustainability, and tradition, Proterroir connects Moroccan cooperatives with those who value natural and locally made goods.

The ProTerroir Association is a major player in rural development in Morocco, bringing together over 120 cooperatives that promote local products and traditional crafts. Through a strong commitment to quality, sustainability, and fair trade, ProTerroir works to improve the living conditions of local producers while preserving Moroccan cultural heritage.